Your market, question by question.
Alseen takes one kind of business in one city and follows the customer’s path through each business a customer would find there, all the same way, on the same day. It shows what every business answers and where they differ. Choose what you do and your city, or explore a real market below.
A real market: heating and cooling in a US metro
Alseen read these 15 businesses in September 2026. The city and the businesses appear anonymously.
Each square is one business.Answers itAnswers part of itDoes not answerEach row is sorted on its own, so the first square is not the same business in every row. These 21 come from the 46 customer questions Alseen asked of every business in this market.
What all 15 answer10 questions
Each of these
15 of 15
- Do you repair furnaces?
- What services do you offer?
- Do you serve my area?
- How can I pay?
- Who runs this business?
- Do the main pages and contact links work?
- Can I ask a question in writing?
- Can I tap the number to call?
- Can I send a question after hours?
- Is it clear what to do next?
What more than half answer6 questions
Can I zoom in to read on my phone?
14 of 15
Can I request a visit on the website?
14 of 15
When are you open?
12 of 15
What happens after I ask?
12 of 15
Is the site easy to use on my phone?
9 of 15
Who do I contact about a problem?
8 of 15
What fewer than half answer fully5 questions
Is there a deposit or a cancellation fee?
6 of 15
Do the name, phone, and address or area match across the site?
4 fully, 11 partly
What does an after-hours visit cost, and how soon can you come?
2 fully, 8 partly
Are there extra fees, and how much?
2 of 15
Is an estimate free and written, and what does it cover?
1 fully, 10 partly
The step most of them share
State the amount of any extra fee, such as a trip fee
13 of the 15 do not state the amount of an extra fee, and for 11 of them it is among the first five steps to improve.
Among its first five stepsFee not stated, but lower on its list of stepsFee stated
How closely they score
Each square is one business, placed at its overall score out of 100. The middle seven businesses score within 3 points of each other, so a report names a business’s place in the market only when the gap is large enough to be sure of it.
Every scale on this page runs from 50 to 100.
OverallAll 15 businesses
76 to 94lowest to highest
By stage
The lowest and highest scores in each stage, out of 100.
FindCan I find it, and does what I find work?
67 to 1001 of 15 scored 100
UnderstandCan I tell what it offers, where, when, and on what terms?
60 to 880 of 15 scored 100
ReachCan I get my question to the business easily?
90 to 1006 of 15 scored 100
ActIs there a clear, working next step?
50 to 10011 of 15 scored 100
Every kind of business has its own questions
Law firms
- Is the first consultation free?
- Do you charge a flat fee or by the hour?
- Can I book a consultation online?
Accounting firms
- What does a tax return cost?
- Can I send my documents online?
- When will my return be done?
Veterinary clinics
- Can I book a visit online?
- What does a checkup cost?
- Do you see emergencies after hours?
Wedding venues
- Is my date available?
- What does a package include, and what costs extra?
- How much is the deposit, and is it refundable?
Fitness studios
- Can I try a class first?
- What does a membership cost?
- How do I cancel?
Home services
- Can someone come today for a leak?
- Do you charge to come out and give a price?
- Is the work guaranteed?
These are examples of what customers ask in other kinds of business. Your report uses the questions customers ask in your kind of business.
See your own market, with your business in it.
Tell us what you do and where you operate.